Job Information
Robert Half Digital Marketing Manager in Chicago, Illinois
Description
What you’ll be responsible for:
Lead Generation
Own and manage the lead generation process and systems – work closely with marketing and sales leadership to achieve joint goals for lead generation.
Move marketing leads through the funnel, from initial contact to conversion. This involves regular communication, offering value at each stage of the customer journey, and addressing specific needs and interests of the leads.
Campaign Creation
Create and drive comprehensive marketing campaigns and programs to support our suite of capabilities using various channels including digital, events, and social media.
Alongside content creators, develop thought leadership content, compelling ad copy, and new marketing assets that align with the customer journey, sales buying stages and support the go to market plan.
Develop an understanding of our audience using metrics and recommend segmentation based on interests; use voice of the customer feedback to inform decisions.
Account Based Marketing
Align closely with account teams to understand our client’s needs and craft engaging campaigns that resonate with clients.
Work with the account teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts.
Website & SEO
In partnership with our SEO partner, continuously refine keyword lists based on performance data and market trends and recognize the unique interplay and opportunities for leverage between SEM and SEO.
Create, manage, and optimize campaigns across platforms such as LinkedIn Ads, Google Ads, Bing Ads, and other paid marketing channels as required by strategy.
Data & Results
Use A/B testing and other marketing tactics to gather data and insights and then analyze the results to understand user behavior, preferences, and trends. Document campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
Develop digital KPIs in partnership with the business and identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Qualifications
Bachelor’s degree and 5+ years of marketing, business, sales, or other relevant experience. B2B and technology experience preferred but not required.
• Must be detail oriented, organized, and a strategic thinker.
• Must demonstrate ability to convey results and recommendations using metrics and data.
• Experience with industry best practices in lead generation and account-based marketing preferred.
• Competence in Salesforce Sales Cloud, Pardot, WordPress preferred.
• Experience with multi-channel marketing including SEO, SEM, content, email, and social media.
• High level expertise with Microsoft Office Suite.
• Excellent communication, diplomacy, and interpersonal skills.
• Ability to lead and contribute in a team environment.
Requirements - Less than one year of experience required
Adept in vendor management
Expertise in Content Management System (CMS) & Digital Marketing System (DMS)
Former management experience
On-site SEO experience highly desired
Experience with Social Media Content
Drive Lead Generation experience desired
Well-founded grasp of Google Analytics
Foundational knowledge in Digital Marketing
Expertise in Lead Generation Campaigns
Social Media Advertising experience required
Solid understanding of social media
Good understanding of Data-driven marketing
Prior experience with Personas
Quality experience with Bing Ads
General familiarity with Google AdWords
Deep understanding of Social Media Campaigns
Proven knowledge of Digital Analytics
Well-founded grasp of Digital Advertising
Previous experience working with Marketing Campaign
Wide ranging experience with Paid Media
Earlier work involving Paid Media
Hands-on experience with Customer journey
General familiarity with B2B Marketing
Practical knowledge of Channel Marketing
Comprehension of Customer Journey Mapping
Proven knowledge of On-Page SEO
Skills in Customer journey
Foundational knowledge in Social Media Channels
Deep understanding of Lead Generation Programs
Solid understanding of AB Testing
Practical knowledge of Google Ad
Experience with Customer Journey Mapping
Distinguished ability in conceiving digital brands with strong ROI
Well-versed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
The ideal candidate should have a reasonable combination of skill, management experience and initiative
Skillful multi-channel marketing and digital brand consistency
Exposure to frontline customer journey, driving traffic to our main site Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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