Robert Half The Creative Group Senior Email Operations Analyst in Columbus, Ohio

The Creative Group is seeking a Senior Email Operations Analyst for a 2 month contract with our retail client. MUST HAVE UNICA EXPERIENCE If interested, please forward your resume to!

The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.

Our parent company, Robert Half, once again was named to FORTUNEĀ® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)

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Req ID: 03410-9500277630

Functional Role: Mktg/Comm Manager

Country: USA

State: OH

City: Columbus

Postal Code: 43068

Compensation: DOE

Requirements: POSITION SUMMARY: Our client is looking for an individual with background using IBM's Campaign Management tool (Unica) to integrate capabilities and functionality with daily email data execution. This individual is also responsible for email deployment by partnering with the email service provider for flawless execution. RESPONSIBILITIES:

  • Drives the process for campaign requirements and execution

  • Make recommendations for selecting targeted segments

  • Proactively identify opportunities relevant to the marketing team; helping the team understand opportunities and implications

  • Troubleshooting and researching data-related issues and recommending corrective actions;

  • Works directly with cross- functional teams and department leadership to create data extracts

  • Understand the database tables and structure

  • Ensure integrity of brand through the support of brand marketing campaigns

  • Serve as main point of contact between the business and email service provider for email execution

  • Execution of various ad-hoc data requests as needed QUALIFICATIONS:

  • Bachelor degree in Business, Marketing or related field.

  • 3 or more years of experience working in a marketing delivery role with experience in Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, Marketing Operations.

  • Extensive experience with IBM Campaign (Unica).

  • Ability to critically assess a project or process to identify and communicate improvement opportunities.

  • Strong written and verbal communication skills to articulate requirements, communicate status, and interface with internal and external team members.

  • Demonstrated experience working on multiple projects and/or assignments concurrently, with team members or independently, under aggressive deadlines in a fast paced environment.

  • Must be highly organized and have a proven track record of multi-tasking.

  • Creative, 'out-of-the box' thinker with strong analytics focus

  • Ability to learn and communicate the essence of the brand