Job Information
Robert Half Marketing Manager in Lakeville, Minnesota
Description
Robert Half is seeking a skilled Marketing Manager to play a purposeful role in designing several marketing strategies to fuel a company's growth. Ideal for candidates in the Lakeville, Minnesota area, this is an excellent permanent role. If you want to contribute to the development and implementation of marketing strategies, you should apply today.
What you get to do every single day
Develop and implement comprehensive marketing strategies that align with the company’s objectives.
Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
Management of the marketing budget and the allocation of resources.
Analyze market trends and customer insights to identify opportunities for growth.
Develop, analyze, and communicate monthly reports for the Senior Leadership Team, using data from sources including Google Analytics, Social Media Analytics, Mail Chimp outbound communications, paid print and digital media, and eCommerce Analytics. Makes future marketing decisions based on data.
Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives, product launches, market conditions, and current events.
Establish and maintain strong relationships with key stakeholders, via conversations and ride-alongs with sales, and engagement in bi-monthly Sales Team meetings.
Maximize trade show and event buzz through creative exhibits, eye-catching displays, and overall appearance
Ensure the availability of branded swag and the appropriate use of the material to garner the attention of the intended audience
Oversee the maintenance of the company website and own the user experience
Stay updated on industry trends and competitor activities to maintain a competitive edge.
Ability to use computer software such as Microsoft Excel, PowerPoint, Adobe Photoshop and Illustrator, WordPress
Knowledge, Skills and Abilities:
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Exceptional analytical, collaboration, and communication skills.
Advanced experience working in Google Analytics/GA4 as well as Google Tag Manager.
Creative thinker with strong problem-solving skills.
Hands-on integrated marketing expertise, including social, email, paid and website channels.
Ability to manage multiple projects, from their initial stages through to execution.
Conceptual and hands-on knowledge of CRM and Marketing Automation platforms.
Advanced project management skills.
Experience with EOS (Entrepreneurial Operating System)
Requirements
· Minimum of seven (7) years of Digital marketing experience, with at least three (3) years in a leadership role.
· Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
· Agricultural, lawn and landscape, forestry, light industrial, or similar experience preferred.
· Experience with the execution of online marketing strategies is preferred, including social media, SEO, and website utilization.
· Proven experience developing quantitative metrics to measure the effectiveness of marketing efforts.
· Experience using marketing project management tools, preferably Smartsheet.
· Experience with CRM and/or marketing automation required.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .