Job Information
Robert Half Email Marketing Manager in Minneapolis, Minnesota
Description
This Remote Contract-to-Hire role is for a HubSpot Administrator & Email Marketing Manager. The job focuses on maximizing the use of the firm's CRM system and streamlining email marketing operations.
This candidate will be the main contact for all HubSpot-related support across the organization. They will collaborate closely with essential organizational stakeholders to ensure precise tracking and reporting of all HubSpot metrics. This role also encompasses assisting with internal HubSpot training for associates and ensuring multi-touch marketing campaigns are accurately set up with appropriate workflow automation.
This role's responsibilities also include handling the management and delivery of email communications. This involves maintaining contact data hygiene, pulling contact distribution lists, managing outreach schedules, and sharing best practices for HubSpot use and email deployment.
KEY RESPONSIBILITIES
HubSpot administration, including dashboard creation, workflow development and optimization, and data integration in collaboration with IT
Assisting the Marketing Strategy team to plan and execute campaigns and supporting tactics in HubSpot
Serving as the HubSpot expert and providing technical support and training as needed
Overseeing the health of the email database and implementing strategies to clean and update contact lists regularly
Staying informed of the latest trends in email marketing and new HubSpot releases or best practices and making recommendations to the wider marketing team
Ensuring the productivity of email sends by minimizing list decay and unsubscribes
Utilizing A/B testing and analytics to optimize email performance
Taking lead in developing and maintaining processes and documentation for department and key user access
Requirements
JOB REQUIREMENTS
Bachelor’s degree in marketing, communications, business communications or mass communications
At least 7+ years of relevant B2B marketing experience
Minimum 3 years as a HubSpot Administrator
HubSpot Marketing Software Certification
Proficiency in various marketing automation technology
Experience with external CRM systems, databases, etc.
Analytical abilities to interpret email campaign data and adept at strategy adjustments to improve performance.
In-depth knowledge of email marketing platforms and their applications
Strong customer services skills coupled with excellent verbal and written communication skills
Ability to manage and execute assignments with competitive priorities
High motivation and skill level in both technology and administrative tasks
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .