Job Information
Robert Half Sr Database Marketing Manager in Owings Mills, Maryland
Description
Robert Half is excited to announce a Sr Database Marketing Manager Opportunity with one of our biggest clients in the Financial Services industry:
We are seeking a talented Sr Database Marketing Manager to join our dynamic team and contribute to our enterprise Global Digital Solutions center of excellence.
Role Summary:
As the Sr Database Marketing Manager, you will play a crucial role in the development, execution, and analysis of cross-channel marketing campaigns and personalized client experiences. Leveraging your expertise in marketing technology applications such as Adobe Campaign and the Adobe Experience Cloud, you will collaborate with global business unit marketing and client experience teams to drive impactful campaigns across multiple channels. This role offers the opportunity to work in a hybrid setting in Owings Mills or remotely.
Responsibilities:
Collaborate with internal business unit partners to define customer journeys and campaign requirements, translating them into technical specifications for campaign management software.
Design, build, test, and execute campaign workflows across various channels, ensuring high accuracy and quality that meet project timelines.
Utilize advanced database marketing techniques to analyze first- and third-party data for audience targeting, segmentation, and predictive analytics to support marketing campaigns.
Analyze campaign results using analytical tools to measure key performance indicators and create marketing dashboards for performance monitoring.
Support the development of new digital marketing capabilities and business adoption, including trigger-based marketing and personalization.
Consult with internal stakeholders across different regions, providing expertise on database marketing principles and best practices.
Requirements
Qualifications:
Required:
Bachelor's degree or equivalent combination of education and relevant experience, plus 5+ years of total relevant work experience.
Proficiency using customer data platforms like Adobe Experience Platform and Adobe Campaign, Marketo, or other enterprise campaign management and marketing automation applications.
Preferred:
Ability to collaborate with internal stakeholders globally, including Americas, EMEA, and Asia Pacific.
Solid understanding of database marketing principles, including segmentation, predictive analytics, and measurement methodologies.
Experience using SQL and other query languages with large databases, along with business intelligence software like Tableau or Power BI.
Knowledge of email and digital marketing best practices.
In-depth experience with enterprise marketing technology platforms like the Adobe Experience Cloud.
Strong interpersonal and communication skills in a consultative role.
Ability to manage tight deadlines in a high-paced environment with attention to detail and process orientation.
Join us in driving impactful marketing campaigns and enhancing client experiences! If you meet the qualifications and are ready to make a difference, we encourage you to apply.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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