Robert Half The Creative Group Digital Markeitng Manager in Sparta Township, New Jersey
Responsibilities: Manage and design technical and strategical aspects of marketing automation and CRM systems used to capture, distribute, and manage leads. Establish and implement LeadGen and branding programs to exponentially grow sales revenue with new customer acquisition focus as well as nurture prospects through automated CRM workflows and other marketing automation platforms. Establish and implement digital marketing campaigns and other methods to consistently touch, brand and educate existing customers within each market(s) as well as the supplier channel. Development and implementation of the following: SEO/SEM Content marketing, marketing database campaigns, web/online survey campaigns, multiple call to action landing pages, social media engagement, webinars/podcasts, video marketing, electronic brochures and interactive sales aids, multimedia presentations, blogging, and digital ads (display, banner etc.) using company website, Facebook, Twitter, YouTube, Google+ and LinkedIn. Create and implement sales content (e.g. slides, case studies, website copy, white papers, info charts, eGuides, downloadable content, etc.). Regularly conduct market research, including industry audit, gap analysis, and competitor analysis. Evaluate emerging technologies, provide thought leadership and proactively identify the most relevant new growth opportunities and emerging trends for adoption. Measure and report weekly and monthly performance of all digital marketing campaign and initiatives and assess against goals (ROI and KPIs) using at least Google Analytics, HootSuite, Omniture, Facebook Insights, YouTube Insights, etc. Collaborate with sales and engineering to improve and optimize user experience as well as customer touch points. Organize, coordinate and manage all aspects of tradeshow events and conferences which will include some travel as well as developing PR opportunities and press releases. Develop and implement a referral based program targeted towards new customer acquisition. Manage all internal marketing initiatives including but not limited to quarterly newsletters, employee incentive programs, employee recognition programs, etc. Review, report and optimize marketing budget. Monitor and report on customer satisfaction. If interested please contact firstname.lastname@example.org
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Equal Opportunity Employer M/F/Disability/Vet
Req ID: 02710-0008945161
Functional Role: Mktg/Comm Specialist
City: Sparta Township
Postal Code: 07871
Compensation: $90,000.00 to $110,000.00 per year