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Robert Half Digital Marketing Manager in Addison, Texas

Description If you're looking to be placed with one of Robert Half's clients in the Insurance industry, you should apply for this Digital Marketing Manager position. There is an opening for experienced, knowledgeable Digital Marketing Managers who understand the ins and outs of marketing strategy, analysis, and campaign execution. If you can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line, you should apply. In this Digital Marketing Manager role, you will get the unique opportunity to head digital improvement initiatives and participate in digital transformation efforts. Do you put customers first and have experience boosting online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you hoping to make a memorable impact? We are primarily looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This permanent employment opportunity is based in the Addison, Texas area.

Major responsibilities

  • Conduct weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Lead an experienced team of digital specialists and head the digital strategy

  • Bestow clear communications to the customer that are important to their needs and life stage

  • Handle take up of products/services through new channels to fall in line with business objectives

  • Work together with product and operational teams to identify key opportunities to elevate the customer journey & experience

  • Install, inaugurate, produce, and oversee long-term digital marketing campaigns; also spearhead short-term advertising and marketing solutions

  • Take care that the CRM plan is executed when expected and within budget

  • Exert more insight and analysis into the effectiveness of CRM initiatives Requirements - Less than one year of experience

    • Seasoned in frontline customer journey, driving traffic to our main site

    • Seasoned in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Key multi-channel marketing and digital brand consistency

    • Skillful in vendor management

  • Strong familiarity with email marketing

  • SEMrush experience preferred

  • Foundational knowledge in social media

  • SEO experience desired

    • An equal mix of skill, management experience and initiative

    • Past managerial position

    • Has substantial experience in expanding digital brands with strong ROI

    • Exposure to Content Management System (CMS) & Digital Marketing System (DMS) Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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