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Robert Half International Digital Marketing Manager in Atlanta, Georgia


The Creative Group is currently hiring for a Digital Marketing Specialist for a client in Smyrna. This is a direct hire position.

Website Creation and Maintenance• Understand working with brand guides and brand message to create website content• Understanding of CMS systems such as Wordpress and RentCafe• Use RentCaf & egrave; templates to create websites for apartment communities• Use Photoshop to optimize website photo size, dimension, and “pop”• Create & copy, SEO centric page narratives for the multiple pages of websites• Optimize ad upload photos for distribution to Internet Listing Services• Edit, resize, optimize community logos to fit the brand and website• Implement Google tag manager and other code snippets on websites• Set up Google Analytics account for each website•

Marketing Systems Administration• Manage, add, and remove user accounts for marketing systems including• Answer help requests through our internal help desk system for RentCaf & egrave; and marketing related items• Create RentCaf & egrave; accounts for new communities and set up RentCaf & egrave; CRM system• Assist in ensuring invoices for marketing systems are getting paid at our properties

Marketing Evaluation and Analysis• Evaluate overall digital marketing initiatives at a property and create reporting for clients• Audit and correct social media and marketing pages for attractiveness, accuracy, NAP accuracy, and ease of use • Audit and correct Internet Listings services for accuracy and lead delivery• Generate ROI reports for properties and advise on marketing spend• Utilize Google Analytics and to audit and improve website traffic and conversions• Review and advise on all monthly PPC and SEO reports from 3rd party marketing vendorsProject Management • Create RentCaf & egrave; platform for new communities • Activate ILS syndication for new communities and work with marketing vendors to put tracking campaigns in place• Create and Implement Marketing plans, budgets, and Marketing Calendars for properties• Assist in special projects that involve transitions, audits, PowerPoint presentations, conversions, system roll-outs, and more


Digital Marketing Specialist should have a solid understanding of Content Marketing, Social Media Platforms, Facebook Business Manager, Google Analytics, SEM, SEO, Adobe Photoshop, Digital Photography, Content Management Systems, Microsoft Office Suite (Excel, Outlook, Word), PowerPoint, graphic design and creation platforms such as Canva. Knowledge of Multi-family Industry platforms such as Yardi and RentCafè. Knowledge of Local Listings management and CRM systems are a plus. Basic knowledge of WordPress, HTML5, and API’s.

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The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities — fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.

From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE’s “Most Admired Companies” list every year since 1998.

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Salary: DOE

Location: Atlanta, GA

Date Posted: October 16, 2020

Employment Type: Full-time

Job Reference: 00900-9502727942

Staffing Area: Creative u0026 Marketing