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Robert Half International Digital Marketing Manager in Atlanta, Georgia

Description We currently have a great opening with one of our clients in the retail space through The Creative Group for a Digital Marketing Manager opportunity. We are seeking experienced, knowledgeable Digital Marketing Manager candidates on behalf of a client; the role will require understanding of the ins and outs of marketing strategy, analysis, and campaign execution. This is an excellent opportunity for someone who can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. This Digital Marketing Manager role offers a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. Do you put customers first and have experience boosting online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Do you hope to make a notable impact? If you have experience in copywriting, art direction and social media and can expand a brand's reach while increasing brand loyalty and awareness, we want to hear from you! This long-term temporary employment opportunity is based in the Atlanta, Georgia area.

What you get to do every single day

  • Spur more insight and analysis into the effectiveness of CRM initiatives

  • Oversee weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Build, submit, form, and oversee long-term digital marketing campaigns; on top of spearheading short-term advertising and marketing solutions

  • Cooperate with product and operational teams to identify key opportunities to strengthen the customer journey & experience

  • Schedule take up of products/services through new channels to fall in line with business objectives

  • Issue clear communications to the customer that are suitable to their needs and life stage

  • Head a strong team of digital specialists and manage the digital strategy

  • Verify that the CRM plan is executed without any delay and within budget Requirements - Less than one year of experience

  • Noteworthy credentials in creating digital brands with strong ROI

    • Solid understanding of Affiliate Marketing

    • Web Analytics Tools experience

    • SEO experience

    • Experience with KPI Reporting

    • Practical knowledge of Growth Strategy

    • Direct Mail experience highly preferred

    • General familiarity with go-to-Market Strategy

    • Adeptness in keyword research

    • Demonstrated knowledge of Digital Strategy

    • Expertise in Search Engine Marketing detail oriented Organization (SEMPO)

  • Competent in frontline customer journey, driving traffic to our main site

  • A fair mix of skill, management experience and initiative

  • Highly-skilled in vendor management

  • Previous management experience

  • Key multi-channel marketing and digital brand consistency

  • Grasp of Content Management System (CMS) & Digital Marketing System (DMS)

  • Expert in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

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