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Robert Half Digital Marketing Manager in Atlanta, Georgia

Description If you think you can bring value and profound knowledge of the ins and outs of marketing strategy, analysis, and campaign execution, Robert Half wants to hear from you for their new Digital Marketing Manager position. The Digital Marketing Manager must have the ability to make important decisions as needed, get the job done, and work well with people — all while sustaining the bottom line. This short-term contract / temporary employment opportunity is based in the Atlanta, Georgia area. We need a Digital Marketing Manager candidate with experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness for this position. If you are looking for a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts, you might succeed at this position in the Apparel Manufacturing industry. Candidates who have a desire to make a significant impact in a leadership role and a customer-first mindset with experience improving the online customer experience will be the best fit for this role. Apply immediately!

Key responsibilities

  • Guarantee that the CRM plan is executed on schedule and within budget

  • Develop, initiate, create and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions

  • Oversee weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Team up with product and operational teams to identify key opportunities to improve the customer journey & experience

  • Prioritize take up of products/services through new channels to fall in line with business objectives

  • Administer clear communications to the customer that are material to their needs and life stage

  • Drive more insight and analysis into the effectiveness of CRM initiatives

  • Head a strong team of digital specialists and manage the digital strategy Requirements - Less than one year of experience required

    • Adept at SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Past role in management a plus

    • A healthy mix of skill, management experience and initiative

    • Previous work experience in frontline customer journey, driving traffic to our main site

    • Researched multi-channel marketing and digital brand consistency

    • Previous involvement in Content Management System (CMS) & Digital Marketing System (DMS)

    • Has a successful performance record in developing digital brands with strong ROI

    • Vendor management experience

  • Foundational knowledge in Retail Marketing

  • CRM experience desired

  • Direct Mail experience

  • Adeptness in Direct Mail Campaigns

  • Deep understanding of B2C Marketing

  • Demonstrated knowledge of Direct Mail Pieces

  • Expertise in email marketing Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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