Job Information
Robert Half Digital Marketing Specialist in Atlanta, Georgia
Description
Robert Half is looking for an experienced, knowledgeable Digital Marketing Specialist to join our client. We need someone who can keep a tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution. Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset are essential for this job. We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills.In this position, you will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.
Responsibilities
Assemble reports to track the performance of digital marketing campaigns
Share thought leadership and identify trends and insights with executive leadership
Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation
Enhance the company's website by creating landing pages, blog posts and SEO
Own the maintenance of timelines, statuses, and updates for digital projects
Establish and support the social media presence of the company
Take advantage of educational opportunities and read trade publications in order to increase job knowledge
Work on new tests and strategies to optimize spend and performance of paid digital campaigns
Aid in updating the online customer portal to improve user experience
Assist with other project tasks as needed, including print, direct mail and data management
Build content that will be engaging for the company's partners and customers
Meet expectations on brand compliance, deadlines and budget by working with creative and technology vendor partners
Requirements - Background in vendor management
Strong communication and collaboration skills
Prior experience managing strategic multichannel marketing and maintaining digital brand consistency
Has a successful performance record in developing digital brands with strong ROI
Expertise in Content Management System (CMS) & Digital Marketing System (DMS)
Should have a good mix of initiative and skill
Experience in enhancing the frontline customer journey, driving traffic to a company's main site
- Strong knowledge in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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