Robert Half Corporation Jobs

Description

Our client in the manufacturing space is seeking a highly skilled and motivated Marketing Automation Specialist with expertise in Marketo to join our marketing team. The ideal candidate will have a deep understanding of marketing automation processes, a strong technical background, and the ability to create, manage, and optimize sophisticated marketing campaigns. You will play a crucial role in driving our marketing efforts, improving customer engagement, and maximizing lead generation and conversion rates.

Key Responsibilities:

• Campaign Development: Design, build, and execute multi-channel marketing campaigns in Marketo, including email, social media, webinars, and events.

• Lead Management: Develop and manage lead nurturing programs to move prospects through the sales funnel. Implement lead scoring and grading to ensure high-quality leads are passed to the sales team.

• Segmentation and Personalization: Create and manage audience segments and personalized content to enhance engagement and conversion rates.

• Automation Workflows: Develop and maintain automated workflows and triggers to streamline marketing processes and improve efficiency.

• Data Management: Ensure the accuracy and integrity of marketing data within Marketo and CRM systems. Perform regular data audits and cleanups.

• Reporting and Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Generate regular reports to track KPIs and ROI.

• Collaboration: Work closely with cross-functional teams, including sales, content, design, and IT, to align marketing automation efforts with overall business objectives.

• Training and Support: Provide training and support to team members on Marketo best practices and new features.

  Requirements

Experience: Minimum of 3 years of experience in marketing automation with a focus on Marketo. Proven track record of successfully managing and optimizing marketing campaigns.

Technical Skills: Proficiency in Marketo, including campaign creation, lead scoring, segmentation, and reporting. Experience with CRM systems (e.g., Salesforce) and other marketing tools is a plus.

Analytical Skills: Strong analytical and problem-solving skills. Ability to interpret data and make data-driven decisions.

Communication: Excellent written and verbal communication skills. Ability to convey complex information clearly and concisely.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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