Job Information
Robert Half Marketing Data Analyst in Atlanta, Georgia
Description
Marketing Data Analyst (Power BI) - 3-Month Contract
About the Role:
We are seeking a skilled Marketing Data Analyst to join our team for a 3-month contract. This role will be instrumental in providing data-driven insights to optimize our marketing campaigns. The ideal candidate will have strong analytical skills, experience with data visualization tools, and a passion for uncovering actionable insights.
Responsibilities:
Data Analysis:
Collect, clean, and transform data from various sources (e.g., Google Analytics, social media platforms, CRM systems).
Analyze marketing performance metrics to identify trends and patterns.
Conduct in-depth analysis of customer behavior and segmentation.
Report Development:
Design and create interactive dashboards and reports in Power BI.
Develop key performance indicators (KPIs) and metrics to track marketing effectiveness.
Automate report generation and distribution as needed.
Insight Generation:
Translate data into actionable insights to inform marketing strategies.
Collaborate with marketing teams to provide data-driven recommendations.
Present findings and insights to stakeholders in a clear and concise manner.
Requirements
Qualifications:
Bachelor's degree in Statistics, Mathematics, Economics, or a related field.
2+ years of experience in data analysis and reporting.
Proficiency in data visualization tools, especially Power BI.
Strong SQL skills for data extraction and manipulation.
Experience with Google Analytics and other web analytics tools.
Excellent analytical and problem-solving skills.
Strong attention to detail and accuracy.
Excellent communication and presentation skills.
Contract Details:
3-month contract
30-40 hours per week
Hybrid schedule in Midtown Atlanta
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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