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Robert Half International Senior Manager, Marketing Strategy in Atlanta, Georgia


The Creative Group is currently hiring for a Senior Marketing Strategy Manager for a client in Atlanta. This is a direct hire position.

· Develop go-to-market strategy and execution plan that is aligned with Sales and growth targets with input from key stakeholders

· Perform market research to determine market size, trends and new growth opportunities

· Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences & events, speaking opportunities, etc.

· Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators

· Collaborate with sales, marketing, communications, finance, HR and operations on various strategic initiatives and projects

· Report on KPI’s and metrics that will measure the success of marketing strategies working with Marketing & Sales


· 7-10 years of Marketing, Consulting and/or Business Development experience

· 3+ years of strategic planning and/or marketing plan development

· 3+ years’ experience in the Business & Industries market

Please reach out to Morgan McCutcheon

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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Salary: $100,000.00 - $115,000.00 / Yearly

Location: Atlanta, GA

Date Posted: February 23, 2021

Employment Type: Full-time

Job Reference: 00900-9502862231

Staffing Area: Creative u0026 Marketing