Robert Half International Healthcare Industry Marketing Manager in ATLANTA - PEACHTREE RD, Georgia
Healthcare Industry Marketing Manager
ATLANTA - PEACHTREE RD
BOSTON, CHICAGO, DALLAS, DENVER, NEW YORK CITY, WASHINGTON DC - MCLEAN
Are You Ready to Live Protiviti?
A career at Protiviti is about opportunities to continually learn, inspire change, and be your best in a culture that thrives on knowledge sharing and diversity. We hire curious people for whom learning is an everyday activity. We fuel your curiosity with challenging work, talented colleagues, and creative learning resources. At every level, we champion leaders who influence and achieve results. We encourage you to “bring your whole self to work” – all your motivations, passions, priorities, and commitments – as these things bring us closer to exceptional.
That is Living Protiviti.
We strive to recruit and hire the best talent, and it does not stop there. Once you join us, we promise to help you bring your career to life through exceptional work experiences, a culture passionate about learning and development, and a dedication to what matters to you.
Are you inspired to make a difference?
Then you have come to the right place.
Where We Need You:
Protiviti is currently seeking a m arketing manager who will be responsible for building and executing an integrated and revenue-generating marketing plan for Protiviti’s Global Healthcare (80%) and Energy & Utilities (20%) Industry Practice s .
What You Will Do :
Create, Manage and Execute Marketing Plan s --
Campaigns include client forums, webinars, conferences, thought leadership, email distribution, speaking engagements, advertising, website content management, and client events.
Partner with i ndustry leaders to create, manage and execute the m arketing plan to drive growth in target segments and in line with business priorities
Work closely with product, digital and regional marketing teams to ensure the success and optimization of campaigns
Support annual marketing planning and budget development as well as monitoring expenses and ROI reporting
Leverage Salesforce.com to track and report all campaign attributes
Event and Conference Execution –
Must be willing to travel up to 20% (the firm is currently working in a virtual environment until further notice)
Plan and execute a high volume of b uyer-level events and conferences (virtual and/or in-person) to continue to drive engagement and business development opportunities while executing with excellence
Work with practice members in developing content and assets to support event delivery ; proactively manage follow-up for practice to identify business opportunities
Content M anagement –
Proactively manage all external content development and distribution.
Curate both external and Protiviti generated insights and drive promotions through optimizing all available marketing channels (including marketing automation, digital and social) .
Drive Protiviti’s Industry Brand s –
Build the industry b rand s and name recognition across all key buyer segments.
Ensure alignment and consistency of Protiviti’s industry brand s within Protiviti throughout all marketing elements.
What Will Make You Successful :
Marketing experience in or familiarity with Healthcare and/or Energy & Utilities i ndustr ies , specifically within consulting, is preferred .
Strong business acumen and project management skills; exceptional written and verbal communication skills .
Solid interpersonal skills: a relationship builder with proven ability to mobilize stakeholders outside of your span of control and effectively influence, motivate, and collaborate with others at all levels of the firm .
Excellent creative skills and entrepreneurial spirit with the ability to solve complex problems in a structured, measurable way .
Be f lexible and able to thrive in a fast-paced environment, while being comfortable with ambiguity .
Your Educational and Professional Qualifications :
Bachelor’s degree in business, ma rketing , or related field .
8+ years’ experience in marketing .
Expertise in event marketing, project management , and CRM systems, preferably Salesforce CRM .
Proficien t in all Microsoft applications, including Word, Excel, and PowerPoint .
Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.
For all US & Canada Postings: You may submit your application materials online or call 1.888.556.7420 for additional ways to apply. Protiviti is an Equal Opportunity Employer. M/F/Disability/Veteran
GA PRO ATLANTA
Protiviti ( www.protiviti.com ) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and our independent and locally owned Member Firms provide clients with consulting and managed solutions in finance, technology, operations, data, analytics, governance, risk and internal audit through our network of more than 85 offices in over 25 countries.
Named to the 2020 Fortune 100 Best Companies to Work For® list, Protiviti has served more than 60 percent of Fortune 1000 and 35 percent of Fortune Global 500 companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.