Robert Half Corporation Jobs

Job Information

Robert Half Senior Media Relations Manager in Austin, Texas

Description

ROBERT HALF is partnering in the search for a full-time Senior Media Relations Manager to join an award-winning, Austin-based, full-service public relations and marketing communications agency specializing in B2B tech brands.

SKILLS AND QUALIFICATIONS

A Proven Media Relations Pro: You’re an expert writer and meticulous editor with 8+ years of professional experience designing and managing media relations campaigns for B2B and technology brands. You have established relationships with Tier-1 business and trade producers, editors, and reporters alongside an impressive portfolio of earned media placements across national B2B and technology media outlets.

At the Forefront of News and Trends: You’re fluent in the B2B / tech media landscape and know which publications are ideal for specific verticals. You provide proactive ideas for clients to establish them as industry leaders.

A Strategy-Driven Mindset: You design customized campaigns with data-backed strategies. You understand that smart media relations campaigns drive results critical to client retention and agency revenue growth. You have experience leveraging software tools and analytics to optimize strategies and report on results.

ROLE AND RESPONSIBILITIES

Account Management and Client Services

Serve as a senior account team member who becomes fluent with each client’s media relations goals, leading the concepting, planning, and execution of media relations campaigns.

Oversee pitching and outreach that generates high quality press coverage aligned with client goals and objectives.

Oversee development of and edit messaging and related collateral including press releases, pitches, briefings, fact sheets, FAQs, positioning statements, bios and backgrounders.

Establish and maintain high-level media, analyst, blogger and influencer relationships.

Proactively stay attuned to market trends, instituting processes to cascade information and train account staff.

Lead media tours and manage media at trade shows, conferences and events.

Conduct in-depth media training for clients.

Lead monthly media relations planning and activities. Ensure team members execute campaigns and report on progress to client, account leads and agency leadership.

Lead client presentations reporting on campaign proposals, media landscape mapping, strategy and performance.

Support agency leadership and account leads with client success and management, identifying any risks early and developing response plans to successfully address and mitigate.

Requirements

Additional Qualifications

6+ years combined agency, in-house corporate communications and/or journalism experience.

Extremely responsive to media, client and staff correspondence, both during and outside office hours.

Expert-level AP Style knowledge.

Fluency in wire distribution services, media database and monitoring software including Business Wire, Cision, TrendKite and Muck Rack.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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