Robert Half International Marketing Analyst in BETHESDA, Maryland
The Creative Group is seeking a Marketing Data Analyst to work with a client in the Washington DC area. This Marketing Data Analyst will assist in designing and maintaining performance reports and dashboards to support all the strategic marketing plans and campaigns.
Create and maintain marketing performance reports
Create presentations to present the data
Gather data from various sources to provide insight into the performance of campaigns
Monitor and track current marketing trends
Make recommendations as needed
Collaborate and communicate with business partners and stakeholders to provide strategic feedback to improve marketing results
Tagging/Taxonomy – Google Tag Manager, YARDI, YELP
o Campaign Source Clean Up & mapping vendors for ROI Report
o Implement and QA website pixels and tracking tags
• Analyze, and create reports from digital marketing data sources and provide insights on lead gen and advertising campaign performance.
• Use Google Analytics capabilities and reporting such as segmentation, source/medium, channel, audience, conversion, and multitouch attribution to understand site visitor behaviors and uncover opportunities to improve website performance.
• Assist with integration of YARDI Chatbot & MeetElise Virtual Leasing Agent
• Assist with (20) YARDI Website Migration – supplying photos/content, reviewing websites and working with IT to point the server/manage the DNS
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.