Robert Half International Content Marketing Manager in BOSTON, Massachusetts
Our client is seeking an experienced Content Marketing Manager to oversee their consumer products and retail industry marketing efforts in the Americas region. Primary focus is on the firm’s Consumer and Retail industry practices, while also providing support as needed on other industry sectors, including Technology and Media and Entertainment (M& E). Working closely with other members of the marketing team, sector operations colleagues and Managing Directors, this role will develop and execute the industry marketing and thought leadership plans from concept through to in-market execution.
The ideal candidate is a services marketing expert with strong editorial expertise and specific experience in a related consumer/retail/technology/M& E field. The Content Marketing Manager will report to the Head of U.S. Marketing and is responsible for developing and managing sector thought leadership, digital content campaigns, lead generation and other content distribution, and event marketing programs. The role will collaborate with others on the global marketing team on social media and digital communications, email marketing, public relations, and event management. This role will solicit feedback from multiple stakeholders and manage multiple priorities to develop and execute sector marketing plans.
Requirements Thought Leadership, Digital Content, Lead Generation Campaigns, Event Management, Cross Functional Project Management, Retail, Content Creation, Content Editing, Content Development, Content Marketing
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