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Robert Half International Digital Marketing Director in BOSTON, Massachusetts


• Plan, manage and implement all digital marketing initiatives, including website enhancements, SEO/SEM strategies and tactics, and all social media programs

• Responsible for managing, guiding, training digital marketing team members

• Manage the global corporate website and microsites via the CMS, including making proactive recommendations to continuously optimize the user experience and online marketing performance

• Collaborate with senior leadership of the marketing team and the firm to communicate and advocate for best practices and strategies that align with marketing goals

• Partner with regional and sector marketers to develop and execute campaigns across digital marketing channels, performing in accordance with industry best practices

• Maintain a website road map as a framework to field and prioritize global website change requests

• Collaborate with agencies and other vendor partners to enhance digital offerings

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Lead internal team to plan social media strategy and social media advertising campaigns

• Identify trends and insights to inform new and creative growth strategies

• Plan, execute and measure experiments and conversion tests on digital properties

• Lead internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and client touch points

• Evaluate emerging technologies, including marketing automation, social media, sales enablement, and stay up-to-date with the latest trends and best practices in online marketing and measurement

• Collaborate with marketing managers on optimizing digital marketing campaign rollouts following best practices within the industry


B2B Marketing, Global Marketing, Content Management System (CMS), HubSpot, Google Analytics, LinkedIn, Project Management, Corporate Social Media, Digital Marketing, Website Analytics, Website Content, Website Optimization, Basic HTML/CSS

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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Salary: $110,000.00 - $130,000.00 / Yearly

Location: BOSTON, MA

Date Posted: December 17, 2020

Employment Type: Full-time

Job Reference: 02100-0011565520

Staffing Area: Creative u0026 Marketing