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Robert Half International Digital Media Planner / Buyer in BOULDER, Colorado

Description

TCG is partnering with a leading boutique advertising agency in Boulder in the search for a Digital Media Planner/ Buyer. The Digital Media Planner/ Buyer will collaborate with the account management and creative teams to develop and execute successful media plans which include Programmatic, Social, and Search.

Responsibilities include:

Planning/Strategy

  • Develop and manage effective integrated media plans that deliver on client business objectives

  • Craft client communication regarding recommended tactics, including specifics on targeting, investment levels, ad types and inventory

  • Summarize and communicate status of all campaigns with appropriate internal contacts and client teams - this includes building client-facing reports in Excel and/or PowerPoint with data visualization and insights

Digital Campaign Management

  • Planning, buying and managing programmatic buys through a DSPs

  • Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance

  • Collaborate with internal and external creative teams to develop high-quality, relevant social content and ensure approval processes are maintained

  • Create and manage paid social campaigns that support client initiatives

  • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide client and agency POVs and updates

  • Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

  • Execute and traffic all digital media plans in our 3rd party ad server (Campaign Manager) in addition to tag management, placing floodlights etc.

  • Monitor campaign performance and pacing, update results on a daily basis

  • Create easily digestible client facing reports in Google Data Studios

    Requirements

  • Bachelor's Degree

  • 2+ years of Digital Media Planning and Buying experience

  • Working comprehension of strategy development and media math

  • High proficiency with Microsoft Excel formulas & pivot tables

  • Strong organizational skills and the ability to manage multiple projects simultaneously

  • A data-driven, independent, and analytical approach to problem solving

  • Ability to work from Boulder, CO later 2021 based on Covid

If you are looking to grow your digital media career in a boutique full-service advertising agency, the Digital Media Planner/ Buyer role could be a great fit. Send your resume to Shayne Ravin at TCG (email contact in LinkedIn profile). Only candidates who fulfill these requirements will be contacted.

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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