Job Information
Robert Half Digital Marketing Manager in Bristol, Pennsylvania
Description
Robert Half Marketing & Creative has a client in need of a Digital Marketing Manager with HVAC, Roofing, Electrical, Home Services, or similar industry experience. This is a direct-hire position that requires working onsite in Bristol, PA up to 3 days per week. You will develop and execute digital marketing strategies for a portfolio of companies and collaborate with internal teams and external partners to drive online visibility, generate leads, and increase customer acquisition and retention.
Responsibilities include:
Develop and execute digital marketing strategies for portfolio companies, including but not limited to SEO, SEM, email marketing, social media marketing, content marketing, and online advertising.
Conduct market research and competitor analysis to identify opportunities for growth and improvement.
Collaborate with internal teams and external partners to create and optimize digital content, including website copy, blog posts, social media posts, email campaigns, and more.
Analyze digital marketing performance using various tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and others.
Develop and present regular reports on key performance indicators (KPIs) and make data-driven recommendations for optimization.
Stay up-to-date with industry trends and best practices in digital marketing, and implement new strategies and technologies as needed.
Manage digital marketing budgets and ensure campaigns are delivered on time and within budget.
Support portfolio companies in developing and executing digital marketing plans that align with their business goals and objectives.
Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Proven experience in digital marketing, with a focus on lead generation and customer acquisition.
Strong understanding of digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Business Tools, and others.
Excellent analytical skills and the ability to interpret data and make data-driven decisions.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and interpersonal skills, with the ability to collaborate with internal teams and external partners.
Creative thinking and problem-solving skills, with a focus on continuous improvement and innovation.
10-15% national travel required throughout the year
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .