Robert Half Corporation Jobs

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Robert Half Marketing Specialist in Buffalo, New York

Description

We are in search of a diligent Marketing Specialist for an employment opportunity. The role is focused on enhancing our digital marketing efforts. The Marketing Specialist will be instrumental in managing SEO/PPC, content review, graphic design, and digital campaign management.

Responsibilities:

• Implement and manage SEO/PPC strategies, collaborating with external agencies if necessary.

• Review, approve, and maintain quality of content across various platforms.

• Monitor and analyze performance metrics, reporting on them regularly.

• Develop and update marketing collateral, such as sell sheets.

• Utilize Adobe InDesign or similar software to execute graphic design tasks.

• Edit content for both digital and print use, ensuring consistency and accuracy.

• Track and analyze website metrics using tools such as Google Analytics 4 (GA4).

• Compile and present monthly performance reports to provide insights and recommendations.

• Execute digital campaigns across various channels in alignment with the marketing roadmap.

• Coordinate with agencies to review and approve content, ensuring adherence to brand guidelines.

• Develop and manage third-party marketing programs to extend reach and engagement.

Requirements • Proven experience in an administrative assistant role or similar position

• Proficiency in Adobe InDesign and Graphic Design

• Familiarity with Google Analytics 4 (GA4) and its use in digital marketing strategies

• Experience in creating and implementing digital campaign designs

• Knowledge and understanding of digital marketing principles and practices

• Strong organizational skills, with an ability to prioritize and manage multiple tasks simultaneously

• Excellent written and verbal communication skills

• High level of attention to detail and accuracy

• Ability to work effectively in a team-oriented environment

• Proficiency in using MS Office Suite, including Word, Excel, and PowerPoint

• Ability to handle sensitive and confidential information with discretion.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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