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Robert Half Digital Marketing Manager in Burlingame, California

Description

Robert Half is supporting their Bay area Architecture and Design client with their search for a highly creative Digital Marketing Director to lead their marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow their brand by increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring their digital marketing and print advertising campaigns across all digital and print networks. You should have a working knowledge of digital and print, as many of their core audience publications have digital and print components. The ideal candidate is someone with experience in marketing, messaging, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Since they are a design-driven company, a love and knowledge for style, interiors, architecture, and design are imperative.

Responsibilities:

  • Identify the latest trends affecting the industry.

  • Research marketing and advertising avenues within our core market verticals (Retail, Hospitality, Workplace, Commercial, Healthcare).

  • Develop messaging important to verticals.

  • Working knowledge of creation and organization of digital content, such as photography and copywriting.

  • Evaluate important metrics that affect our website traffic and target audience.

  • Work with the Creative Team, President, and CEO to brainstorm new and innovative growth strategies.

  • Oversee all aspects of digital marketing department including our marketing database, email, and display advertising campaigns.

  • Plan and integrate print campaigns that partner with the digital campaigns.

  • Develop and monitor campaign budgets.

  • Plan and manage social media platforms.

  • Prepare accurate reports on marketing campaign’s overall performance.

  • Coordinate with advertising and media experts to improve marketing results.

  • Oversee and manage all virtual marketing endeavors, such as virtual trade shows and market events.

    Requirements

Requirements:

  • Bachelor’s degree in marketing or relevant field.

  • A minimum of 5 years experience in a digital marketing or advertising position.

  • Develop A+B testing for campaigns through our email marketing pushes, and evaluate results.

  • In-depth knowledge of various social media platforms, best practices, and website analytics.

  • Some understanding of HTML, CSS, and JavaScript.

  • Highly creative with excellent analytical abilities.

  • Outstanding communication and interpersonal skills.

  • Up-to-date on the latest trends and technologies in digital marketing.

  • Working knowledge of copywriting and creative marketing copy.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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