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Job Information

Robert Half Marketing Automation Manager in Cambridge, Massachusetts

Description

What do you get to do in this position?

  • Serve as trusted advisor to Global Marketing Business Unit and lead end-to-end campaign process. Scope spans from customer journey and creative brief development to defining project scope and timelines, to creating campaign kits to support country deployment to reporting on campaign return on investment and making recommendations for improvement.

  • Develops Campaign Creative brief with the intent of creating leads and acquiring customers.

  • Collaborate cross-functionally to plan the types of creative assets needed to support an effective customer journey, work with countries to confirm the assets planned will meet their needs, and brief our studio or agency creative teams to drive the development of creative assets by personas and journey stage

  • Initiate defining the design of the campaign activation plan, including A/B testing to trial new ideas for effectiveness and work with global and national teams (Web, Digital, Social, Media, etc) to execute the plan

  • Assess requirements of the campaign activation plan to build and drive projects’ plan including project scope/deliverables/timelines, milestones (from scoping to design to final approvals), estimates to actual costs and invoicing, document & timely flow of information with project stakeholders including communicating updates if there is a change in project statement of work, schedule or estimate.

  • Ensure consistency of assets and organization’s brand & identity is adhered to in campaigns across all communication channels.

  • Continuously monitor and analyze competitive activity, campaign performance and implement improvements to maximize ROI.

    Requirements

THIS JOB MIGHT BE FOR YOU IF YOU HAVE:

  • 5+ years of experience working on a variety of marketing campaigns from inception to completion.

  • Ability to think like a customer, develop customer insights and advocate for customers and the community when writing briefs and evaluating creative.

  • Superb written and verbal communication skills. Ability to persuade the senior audience, of the wisdom of proposed campaign creatives.

  • Creativity and ability to generate big, new ideas and take (smart) risks to deliver on unique campaign ideas that create a buzz in the market

  • Ability to manage large-scale, complex projects across functional teams with discipline and precision

  • Experience in the use of digital marketing and social media for lead generation and planning multi-touch marketing automation (email marketing) for moving prospects through the sales funnel

  • Speed, flexibility, adaptability, and ability to work under pressure in a fast-paced environment

  • Outstanding judgment, problem-solving ability, and resourcefulness

  • Collaborative mindset with the ability to be a valuable contributor at all stages of development: You will have to work with multiple stakeholders to plan, implement & measure all campaign activations across multiple markets.

  • Ability to work independently with little direction, and self-motivated

  • Data and results-driven with knowledge of KPI, ROI analysis A/B testing and email campaign results analysis

  • Natural curiosity that enables you to get excited about learning new industries, products and customers

KNOWLEDGE AND SKILLS DESIRED, BUT NOT ESSENTIAL

  • Knowledge of IoT B2B Marketing

  • Experience in Channel Campaign deployment

  • Experience as Account Manager or Account Planner in an advertising agency

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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