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Robert Half International Digital Copywriter - Ad Copy in Charlotte, North Carolina

Description

The Creative Group has partnered with a healcthcare company in search of a digital Ad Copywriter to lead their short form messaging and content development efforts. This is a fully remote position long-term full-time contract opportunity. The copywriter will take marketing objectives and turn them into riveting campaigns that inspire action and uses a clever tone to create a variety of primarily short-form mediums including web, video, print and digital collateral, branding, advertising, and social media. They create informative and engaging content about the brand and their key vendor efforts across audiences.

Essential Responsibilities:

  • Creates and implements campaigns for specific demand generation activities.

  • Work closely with content, design, and other stakeholders to develop short-form impactful copy in support of demand generation efforts.

  • Plays a big role in defining and evolving the brand voice; advocates for use of new ideas and is a proponent of testing

  • Interfaces with strategic counsel to stakeholders throughout organization on campaign tone and concepts

  • Delivers copywriting and content pieces that provide value, entertainment, and drum up interest and engagement

    Requirements

  • At least three (e) years as a copywriter, agency experience preferred.

  • Track record of developing extremely engaging content

  • Strong understanding of SEO and emerging digital marketing channels

  • Has history of utilizing market strategy to inform content direction

  • Ability to pitch ideas to senior leadership, some of which may be rejected or developed into workable concepts

  • Ability to work in a cross-functional organization and demonstrate team leadership skills

If interested in this position, please contact Gavan Leatham from Robert Half, Marketing & Creative (contact information found in LinkedIn profile).

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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