Robert Half International Digital Copywriter - Ad Copy in Charlotte, North Carolina
The Creative Group has partnered with a healcthcare company in search of a digital Ad Copywriter to lead their short form messaging and content development efforts. This is a fully remote position long-term full-time contract opportunity. The copywriter will take marketing objectives and turn them into riveting campaigns that inspire action and uses a clever tone to create a variety of primarily short-form mediums including web, video, print and digital collateral, branding, advertising, and social media. They create informative and engaging content about the brand and their key vendor efforts across audiences.
Creates and implements campaigns for specific demand generation activities.
Work closely with content, design, and other stakeholders to develop short-form impactful copy in support of demand generation efforts.
Plays a big role in defining and evolving the brand voice; advocates for use of new ideas and is a proponent of testing
Interfaces with strategic counsel to stakeholders throughout organization on campaign tone and concepts
Delivers copywriting and content pieces that provide value, entertainment, and drum up interest and engagement
At least three (e) years as a copywriter, agency experience preferred.
Track record of developing extremely engaging content
Strong understanding of SEO and emerging digital marketing channels
Has history of utilizing market strategy to inform content direction
Ability to pitch ideas to senior leadership, some of which may be rejected or developed into workable concepts
Ability to work in a cross-functional organization and demonstrate team leadership skills
If interested in this position, please contact Gavan Leatham from Robert Half, Marketing & Creative (contact information found in LinkedIn profile).
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