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Robert Half Director of Digital Experience in Charlotte, North Carolina


Robert Half - Charlotte is looking for a Director of Digital Experience for a prominent Charlotte-based retail client. The Director of Digital Experience will be responsible for designing and delivering an integrated customer experience across both in-store and digital channels. They will develop a strategy, outline the design, and oversee implementation of a new unified, interconnected retail experience for our customers.

This role will require a highly collaborative approach across all areas of the organization, including sales, operations, marketing, technology, and finance. The role will report to the COO with additional oversight from Marketing and Technology. A successful candidate will need to collect and evaluate input from across the entire organization in order to present holistic solutions achieving the objectives of many stakeholders.

Role Objectives

  • Deliver a unified customer experience across digital and in-store channels

  • Design a user experience that delights our customers when visiting digital channels to the same level as our in-store customers

  • Build a digital platform that our in-store teams will use because it serves their goals

  • Design a strategy with the overall goal to increase digital sales to 10% of company sales through thoughtful and engaging technology and design

Role Areas of Oversight

  • User experience across all digital channels

  • Customer journey integration (online / in-store)

  • Content for website and digital channels

Role Responsibilities

  • Evaluate and enhance the online user experience by developing a strategy that achieves desired objectives

  • Implement KPI framework necessary to assess performance against stated objectives

  • Utilize strong analytical ability + data to evaluate performance all related omni-channel KPIs

  • Achieve stated targets for sales, P& L, and other KPIs

  • Deliver content that engages users throughout their digital path

  • Collaborate with stakeholders across the organization to ensure platform integration and buy-in across the organization

  • Own all phases of development, promotion and application for brand in all digital domains

Apply online and/or connect with Sam Fortenbery on LinkedIn for more information!


The Director of Digital Experience must be located in the Charlotte Metro area and willing to come on-site.

  • Prior experience leading a digital transformation ideally within a retail/D2C environment

  • Display strong ability to bridge the gap between technology and marketing

  • Experience in delivering customer-focused experiences that crossover between digital and physical

  • Experience leading external user experience design partners/agencies

  • Experience with responsibility of business unit P& L tied to aggressive and growth-focused metrics

  • Ability to handle multiple projects in a fast-paced workflow

  • Knowledge of SEO, SEM, and various digital marketing tactics needed to drive website and digital experience forward in an effort to make collaboration with the digital marketing team efficient and effective

    Innovation starts with people.®

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