Job Information
Robert Half Marketing Technology Associate in Charlotte, North Carolina
Description
About the Role:
We are seeking a Marketing Technology Associate who is passionate about content creation, data-driven decision-making, and innovative technology. In this role, you will create and optimize in-app content that enhances member experience, deepen engagement, and drive app usage. You'll collaborate with cross-functional teams, including Product, Engineering, and Program Management, to bring impactful member experiences to life.
WKey Responsibilities:
Content Creation and Optimization: Develop engaging content for app users, leveraging segmentation and targeting strategies to foster engagement and increase app usage.
Cross-Functional Collaboration: Work with Product, Engineering, and Program Management to transform concepts and hypotheses into impactful member experiences.
Educational Content Development: Support the creation and publication of educational materials, financial insights, and contextual learning content throughout the app.
Data-Driven Strategy: Use data and insights to track content performance, iterate on strategies, and drive both member and business success metrics.
AI Tool Integration: Collaborate with product and engineering leads to integrate Generative AI tools into the content creation and distribution process.
Quality Assurance and Optimization: Utilize observability and developer tools to identify and debug issues, optimize user flows, and enhance content workflows.
Project Documentation and Communication: Maintain clear documentation on project prioritization, address blockers, and communicate progress updates effectively.
Time Management: Adhere to launch timelines and focus on delivering impactful results.
Requirements
Qualifications:
Required:
Strong ability to interpret data insights and make informed decisions
Experience with data monitoring tools, such as Splunk, Tableau, Looker, or similar
Demonstrated ability to use data to guide content optimization and improve engagement
Preferred:
- Proficiency in SQL for data extraction and analysis (experience with BigQuery is a plus)
Tools You Will Use:
Proprietary CK Tools
Frames Manager (internal content authoring tool)
GenAI Stack
What We're Looking For:
Experience: 2+ years in content management, content design, content authoring/publication, marketing, or a similar field
Education: Bachelor’s degree in Business Administration, Operations, Marketing, or a related field
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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