Robert Half International Email Marketing Manager in CHICAGO, Illinois
It is seeking a full-time Marketing Automation Specialist to execute and optimize email marketing and CRM campaigns in our Marketing Automation Platform (Eloqua). This role will partner cross-functionally to create digital assets and journey workflows that support our new patient acquisition and retention efforts, as well as provide technical expertise for how to set up marketing automation technology to deliver on future use cases. Candidates should have demonstrated experience developing programs in Eloqua and have a strong familiarity with Salesforce CRM.
Plan, design, and execute marketing automation campaigns, including triggered communications and journey-based lead nurture programs
Build and maintain automated lead generation programs that optimize new patient acquisition and conversion
Design, develop, and deploy digital assets (emails, forms, landing pages, programs, etc) within the Marketing Automation Platform (Eloqua)
Act as subject matter expert on marketing automation best practices, including contact database management, audience segmentation and targeting, campaign journey flow, etc
Ensure data hygiene in the MAP and look for opportunities to enrich data set through integrations and additional sources
Partner with Salesforce administrator to monitor platform integrations, ensure data cleanliness, and implement campaigns
Monitor email deliverability and campaign performance to proactively identify and troubleshoot operational issues
Develop operational and performance reporting to inform stakeholders, generate insights, and recommend optimizations
Manage and execute A/B and multivariate testing strategies to improve qualification and conversion of new prospects to patients
Establish and maintain MAP governance, including processes and standardization within the platform as new assets, campaigns, and journeys are added over time
Identify opportunities to implement advanced CRM and email marketing techniques, including dynamic content, personalization, and progressive profiling
Other duties as assigned
What are we looking for?
4+ years marketing experience
Experience managing a Marketing Automation Platform (Marketo, Pardot, Hubspot, Eloqua) required with direct experience building highly effective campaigns in Eloqua with Salesforce CRM integration strongly preferred
Eloqua certified specialist preferred
Well-rounded marketing technologist familiar with inbound/outbound lead generation, lead scoring and routing strategies
Proficiency with HTML, CSS, SQL
Knowledge of data privacy laws including CAN-SPAM, CCPA, HIPAA
Understanding of email marketing metrics (deliverability, reputation, sender score, etc)
Strong project management and communication skills
Ability to translate business requirements into technical specifications
Marketing Automation Platform, Marketing Automation Software, Marketing Automation Platform, Eloqua, Salesforce Integration, Salesforce Marketing, Email Marketing, Email Marketing Platform, Email Marketing, Email Marketing Platform, Digital Marketing, Marketing Campaign
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Salary: $70,000.00 - $100,000.00 / Yearly
Location: CHICAGO, IL
Date Posted: February 5, 2021
Employment Type: Full-time
Job Reference: 01300-0011696884
Staffing Area: Creative u0026 Marketing