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Robert Half International Email Marketing Manager in CHICAGO, Illinois


Role Description:

It is seeking a full-time Marketing Automation Specialist to execute and optimize email marketing and CRM campaigns in our Marketing Automation Platform (Eloqua). This role will partner cross-functionally to create digital assets and journey workflows that support our new patient acquisition and retention efforts, as well as provide technical expertise for how to set up marketing automation technology to deliver on future use cases. Candidates should have demonstrated experience developing programs in Eloqua and have a strong familiarity with Salesforce CRM.

Core Responsibilities:

  • Plan, design, and execute marketing automation campaigns, including triggered communications and journey-based lead nurture programs

  • Build and maintain automated lead generation programs that optimize new patient acquisition and conversion

  • Design, develop, and deploy digital assets (emails, forms, landing pages, programs, etc) within the Marketing Automation Platform (Eloqua)

  • Act as subject matter expert on marketing automation best practices, including contact database management, audience segmentation and targeting, campaign journey flow, etc

  • Ensure data hygiene in the MAP and look for opportunities to enrich data set through integrations and additional sources

  • Partner with Salesforce administrator to monitor platform integrations, ensure data cleanliness, and implement campaigns

  • Monitor email deliverability and campaign performance to proactively identify and troubleshoot operational issues

  • Develop operational and performance reporting to inform stakeholders, generate insights, and recommend optimizations

  • Manage and execute A/B and multivariate testing strategies to improve qualification and conversion of new prospects to patients

  • Establish and maintain MAP governance, including processes and standardization within the platform as new assets, campaigns, and journeys are added over time

  • Identify opportunities to implement advanced CRM and email marketing techniques, including dynamic content, personalization, and progressive profiling

  • Other duties as assigned

What are we looking for?

  • 4+ years marketing experience

  • Experience managing a Marketing Automation Platform (Marketo, Pardot, Hubspot, Eloqua) required with direct experience building highly effective campaigns in Eloqua with Salesforce CRM integration strongly preferred

  • Eloqua certified specialist preferred

  • Well-rounded marketing technologist familiar with inbound/outbound lead generation, lead scoring and routing strategies

  • Proficiency with HTML, CSS, SQL

  • Knowledge of data privacy laws including CAN-SPAM, CCPA, HIPAA

  • Understanding of email marketing metrics (deliverability, reputation, sender score, etc)

  • Strong project management and communication skills

  • Ability to translate business requirements into technical specifications


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The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

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Salary: $70,000.00 - $100,000.00 / Yearly

Location: CHICAGO, IL

Date Posted: February 5, 2021

Employment Type: Full-time

Job Reference: 01300-0011696884

Staffing Area: Creative u0026 Marketing