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Robert Half Product Marketing Coordinator in CHICAGO, Illinois


Position Intel:

The Product Marketing Coordinator will act as the voice of the customer for products, cultivating market insights and data to influence product development decisions and go-to-market strategies. Reporting into the Product Marketing Manager, the role is highly cross-functional and will work with product, marketing, sales, solutions and customer success teams, as well as other key stakeholders across the business.


· Messaging & Positioning – Work with the product team to develop compelling, benefit-led messaging that can be leveraged by our sales and marketing teams

· Product Launches - Develop and manage go-to-market positioning for product launch activities and launch strategies

· TAM - Understand the total addressable market (TAM) for our products and work with product, sales and solutions to incorporate this into product development and go-to-market plans

· Personas - Build and manage buyer and user personas

Top Requirements:

· 2-4 years of experience within a B2B marketing-based role, with at least one year’s experience in a product marketing role. The ideal candidate will also ideally have experience working for a technology company, with a focus on message development

· B2B experience is key

· Product Marketing – at least 1 year – understand what product marketing is – SaaS experience is ideal


· CRM (they use Salesforce) – not required

· Cloud migration experience – they are moving to

Requirements B2B Marketing, B2B Saas, Marketing, Integrated Marketing Campaigns, Product Launch, Core Messaging, Brand Messaging, Sales Enablement, Sales Enablement Tools, CRM Marketing, CRM Marketing, Salesforce Marketing, go-to-Market Strategy, Market Research, CRM, Personas, Marketing Analytics, Positioning, Brand Voice, Brand Positioning Innovation starts with people.®

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