Job Information
Robert Half Digital Asset Manager in Clearwater, Florida
Description
The Sr. Digital Merchandiser maximizes company sales growth and profitability by maintaining digital portfolio of global e-commerce properties. This position is responsible for creating best-in-class customer experience. This role includes digital and web marketing project management, web content development and management, and digital marketing analytic management responsibilities with the expectation of aligning product strategies and customer journey. The Sr. Digital Merchandiser acts as a brand ambassador ensuring digital merchandising strategies align with global product campaigns.
Key Responsibilities:
• Create alignment between product strategy and customer journey
• Develop data-driven site merchandising that maximizes customer engagement and sales
• Increase conversation rate
• Use analytical tools to optimize product placement
• Make recommendations on website optimization
• Create product hierarchy
• Increase product searchability
• Execute price changes on website
• Ensure product’s digital display is accurate
• Ensure that standards for quality assurance are established and achieved in all projects.
• Stay up to date on e-commerce trends to remain competitive in emerging digital opportunities.
• Verify purchase journey is correctly merchandised
• Work closely with inventory management team
• Work across departments to ensure product launch timelines and align digital content with ongoing marketing campaigns
Requirements:
• This position must be accurate and meticulous regarding product details
• Excellent verbal and written communication skills
• Shopify and HubSpot proficiency
• Basic knowledge of HTML and related concepts are a plus
• Team player with the ability to collaborate across various business functions
Require Education and Experience:
• 5+ years’ experience in digital merchandising
• Bachelor’s degree in marketing or similar field preferred
• Google Analytics proficiency and strong analytical skills
• Buying and / or site merchandising experience in audio or 12 Volt industry is a plus
Requirements Adobe InDesign, Adobe Photoshop, Aspera, Cloud Technologies, Content Management System (CMS), Brand Awareness, Computer Hardware, Design, Digital, Digital Asset, Shopify, Website Optimization Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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