Robert Half Digital Marketing Director in COLORADO SPRINGS, Colorado
Robert Half has partnered with a national non-profit foundation in search of a digital marketing director to join their team. The digital marketing director is responsible for developing and managing digital marketing programs and initiatives in support of the foundation's divisions, operations, activities, and initiatives. This role is located in Colorado Springs and requires in office work 3x a week, and remote work 2x a week. This position is also subject to a potential 15% annual bonus on top of the noted base compensation.
Identify and target the people, organizations, and prospective customers of the foundation using digital analytics tools
Produce innovative, attention-getting materials for various communication channels, including digital ads, e-mail campaigns, coordinated media/public relations efforts, etc. Where applicable, device experiments and conversion tests (A/B testing) are welcomed.
Lead and manage efforts and optimizes content for the foundation's digital marketing accounts for SEO, SEM, Google Ad Words, Google Analytics, paid social activities, etc.
Utilize digital platforms and tools to identify and engage target audiences; assess outreach efforts impacts; track digital marketing performance; and produces regular digital marketing reports on those efforts (e.g., analytics, ROI, etc.)
Researches the industry, market trends, and competition translates statistical data into business intelligence, and prepares reports and presentations on that data for internal customers and senior management.
Educates internal customers on digital marketing best practices, including audience identification, engagement, and refinement as well as the use and interpretation of market research information.
Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability
Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately
Qualitative and quantitative research methods, surveys – with working knowledge of statistics and databases, data analysis, and data-driven marketing strategies
Experience with HubSpot Marketing Enterprise for Social, Digital ads, (or similar digital marketing automation software/CRM software tools); email campaign marketing, web publishing, and its related platforms for target audience and message engagement.
Work with the foundation’s shared services teams and operations to form strategies and develop comprehensive digital marketing roadmaps that include plans for integrating content into marketing initiatives, paid and organic search efforts, email marketing campaigns, lead generation, and email marketing funnels and tools (HubSpot), and social media strategies for existing products, new initiatives and paid social campaigns.
Writing and editing for business and marketing communications, including reports, advertising, publications, articles, and presentations
Expert level proficiency with the use of Microsoft Word, Excel, PowerPoint; Google Ad Words and other search engine optimization (SEO) tools; paid digital media and initiatives (e.g., display, pay per click (PPC), search engine marketing (SEM); and, Google analytics
If this position sounds like a fit for you, please send your latest resume and availabilities to chat to Roderick Gurrola (contact information in LinkedIn bio).
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