Robert Half International Digital Marketing Specialist in Columbus, Ohio
If interested in this position, please send updated copy of your resume to [email protected]
Overall: Design, create, and deliver online marketing programs to drive traffic and convert customers through multiple online channels with a key emphasis to ensure the company is ranked at the top of relevant keyword searches utilizing SEO/PPC strategies and tactics.
Primary Duties * Manage and improve organic search engine performance (SEO). Ensure company is ranked at the top of relevant keyword searches. * Manage and optimize paid search advertising and other paid online advertising programs. * Execute email marketing campaigns end-to-end, managing email databases and creating captivating e-mail messages. * Develop landing pages, blogs, and other online content to drive and convert traffic on web site and across multiple online channels. * Manage and execute an ongoing social media schedule. * Utilize analytic tools to monitor search engine rankings, site traffic, e-mails, and conversions. Provide analytic reports as needed. * Work with team to develop strategies and marketing programs to drive audience to online store and other online channels. * Develops and executes online marketing plan for new product launches. * Work with team to ensure company?s web sites offer a customer-friendly E-commerce experience and continuously improving site traffic and conversions. * Keep up-to-date with latest online trends and best practices. * Any other duties as assigned by VP of Marketing and Corporate Communications.
Education Basic Skills Required * BA/BS degree in marketing, digital marketing, or equivalent working experience. Minimum 3 years? experience in digital marketing. Experience marketing B-to-B a plus. * Strong writing and proofreading skills to ensure messages and content is clear, correct, and captivating. * Ability to uncover customer needs, articulating features and benefits, and influencing customer behavior. * Strong computer skills. Experience with Google Adwords, Analytics, SEMRush, Microsoft Office is required. Experience with web site CMS systems and Adobe Creative Suite preferred. Magento CMS experience a plus. Able to learn and master new technology quickly. * Strong attention to detail and problem-solving skills. * Ability to work in complex environments with high energy levels. Ability to work both independently and as part of a team. * Strong interpersonal and communication skills.
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Salary: $22.00 to $26.00 per hour
Location: Columbus, OH
Date Posted: December 7, 2018
Employment Type: Contract-to-full-time
Job Reference: 04860-9501656202
Staffing Area: Creative & Marketing