Job Information
Robert Half Marketing Manager in Culver City, California
Description
Role: Marketing Manager
Duration: 11 months
Pay Rate: $44-$47/hour
Hours: 40 hours/week
Location: Remote (PST - must be located on West Coast)
Key Responsibilities:
Drive SMB Marketing Programs:
Develop and execute comprehensive marketing strategies to increase brand awareness and drive adoption among SMBs.
Collaborate closely with the direct sales team, providing them with the necessary marketing collateral and tools to support their sales efforts.
Plan and Execute Events & Campaigns:
Plan and oversee a variety of marketing events and campaigns, including email campaigns, onsite events, and virtual events, designed to engage and convert SMBs.
Ensure seamless execution of marketing initiatives, from ideation to post-event evaluation.
Collateral and Sales Tool Development:
Create compelling marketing collateral and sales tools that resonate with SMBs, enabling the direct sales team to effectively communicate our value proposition.
Continuously update and improve existing materials to align with evolving business needs.
Performance Metrics Analysis:
Utilize data analytics tools to compile, analyze, and interpret performance metrics of marketing campaigns and events.
Present findings to the team, identifying key insights and opportunities for optimization.
Cross-Functional Collaboration:
Work collaboratively across organizational boundaries to define, manage, and prioritize marketing initiatives.
Engage with various teams, including Sales, Product Development, and Design, to ensure alignment and successful execution of marketing strategies.
Requirements
Qualifications:
Bachelor's degree in Marketing, Business, or a related field preferred
Proven experience in SMB marketing, with a track record of driving successful campaigns and events.
Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
Excellent written and verbal communication skills.
Proficiency in marketing automation and analytics tools.
Creative thinker with the ability to generate innovative ideas.
Strong analytical skills and the ability to translate data into actionable insights.
Collaborative team player with a results-oriented mindset.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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