Robert Half International Account Supervisor/Director in Denver, Colorado
TCG has a client looking for an Account Director at a Performance Marketing Agency. This role will specifically be a hands on manager of Paid Media accounts, including the development, implementation, and daily operations of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) strategies across all major ad networks including Google AdWords, Yahoo Gemini, & Bing Ads. This person will plan, forecast, analyze, and optimally manage the multi-million dollar search engine marketing budget and conduct measurable A/B tests on ad copy/landing pages with the goal of increasing CTR, conversion rate, and quality score. The Account Director will also develop and execute effective keyword strategy by managing new keywords, match types, and negatives. They will be responsible for managing and optimizing all facets of SEM/PPC campaigns, including ad copy, targeting, bid management, landing pages, and ad extensions and evaluate, implement, test, and optimize betas and new features to stay ahead of the competition.
-4+ years of Account Director experience in a performance marketing agency.
-Expert knowledge of: Sprinklr or Kenshoo, Salesforce CRM, Goodle Analytics.
-Facebook Blueprint Certified.
-Proven track record of successful paid social and paid media campaigns.
-No relocation reimbursement.
Qualified candidates, please apply here and you may also reach out to Carey Benson at TCG. Email address listed in LI profile.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Salary: $100,000.00 - $130,000.00 / Yearly
Location: Denver, CO
Date Posted: February 8, 2021
Employment Type: Full-time
Job Reference: 00610-0011698401
Staffing Area: Creative u0026 Marketing