Robert Half International SaaS Product Marketing Manager in DENVER, Colorado
TCG is partnered with an exciting and successful start-up in the search for a Product Marketing Manager. The Product Marketing Manager is responsible for driving product and feature adoption by implementing a launch process, owning go-to-market strategy and execution across business functions – building feedback loops, understanding the competitive landscape, and being the voice of customers internally, and the voice of the product externally.
The Product Marketing Manager will:
Refine the product launch process including everything from tiering launches and identifying stakeholder roles to building internal feedback loops
Own GTM strategy for each product launch, closely collaborating with Product to manage the transition from development to launch phase, running pilots to determine key messaging and rollout plans, creating internal and external collateral, training the Sales team, and developing customer communications
Track KPIs for each launch and evaluate results to make informed decisions about how to iterate on future launches
Drive market awareness and thought leadership through collaboration with the marketing team
Maintain a comprehensive understanding of our competitive landscape by conducting ongoing competitor research and market analysis
Manage the customer feedback processes through focus groups, customer surveys, NPS results, and collaboration with the Community Marketing Manager for social listening
Use competitor and user insights to inform feature prioritization and product messaging
Drive upgrades by creating compelling messaging and collateral to raise awareness about plans, features, and value
Reduce churn with onboarding and retention campaigns that drive product adoption and success, and facilitate connections with the Customer Success team
3+ years of experience in product marketing at a B2B SaaS company
Experience implementing a product marketing framework
Experience driving successful product launches
Exceptional written and verbal communication skills
Experience working with multiple stakeholders in the launch of a product
Experience at a mortgage tech or FinTech company a plus!
If you are passionate about Product Marketing and looking to join a growing organization with exciting products that help people, the Product Marketing Manager role could be a great fit. Please send your resume directly to Shayne Ravin (email address in LinkedIn profile). Only candidates who fulfill these requirements will be contacted.
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Salary: $85,000.00 - $100,000.00 / Yearly
Location: DENVER, CO
Date Posted: February 23, 2021
Employment Type: Full-time
Job Reference: 00610-0011712047
Staffing Area: Creative u0026 Marketing