Robert Half International Email Mktg Specialist in District of Columbia, Washington
Fantastic opportunity for an Email Marketing Specialist!. The ideal candidate will be responsible for supporting all aspects of multiple email marketing programs. From scheduling, production through to execution, they will work with the Sales & Marketing Department to achieve measurable email marketing results. The ideal candidate must have email marketing experience with a deep knowledge of email marketing best practices. The candidate will prepare and launch HTML emails using Dreamweaver and/or a similar platform and utilize IBM SilverPop Engage to deliver powerful and personalized experience to our customers.
Collaborate with internal team members to develop and deploy effective email marketing campaigns with measurable results using IBM SilverPop.
Work closely with colleagues in the Marketing department to develop and implement email marketing strategy and execute initiatives to meet their goals.
Optimize emails using industry best practices and strategic A/B testing.
Present email marketing concepts and establish schedules and meet deadlines.
Prepare email marketing campaigns for deployment, including proofreading content, optimizing and manipulating imagery, editing HTML, setting up promotions, and testing
Coordinate with internal staff and contractors to establish mailing schedules using Basecamp.
Maintain performance reports tracking key email marketing metrics and communicate results with internal stakeholders.
Analyze and monitor the latest email marketing trends and identify potential email marketing opportunities.
Work with the Marketing department to determine appropriate email campaign send lists and utilize Silverpop Engage to run list queries.
Assist with additional marketing services as needed.
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Location: District of Columbia, WA
Date Posted: January 11, 2021
Employment Type: Temporary
Job Reference: 04510-9502805762
Staffing Area: Creative u0026 Marketing