Robert Half Social Media Manager in DUBUQUE, Iowa
A company located in Dubuque partnered with Robert Half to locate a social media specialist to join their team! The social media specialist will assist in the planning and execution of paid and organic social campaigns across Facebook Instagram Twitter LinkedIn and other emerging platforms. They are passionate about learning and adapting to our marketing mix and communication opportunities. They are strategic and analytical as they constantly seek to improve our growth. This is a 26 week contract role at 30 hours a week.
Execute full-cycle programs of direct response paid social campaigns across all social platforms Facebook Instagram LinkedIn Twitter YouTube and other emerging social channels
Take direction from marketing creative briefs into execution mid-campaign optimizations to hindsight reporting analysis
Help to define and provide creative specifications best practices and needs
Monitor and optimize Dynamic Product Ad campaigns strategy to drive profitable demand and support business priorities
Provide campaign analysis to help generate data-driven recommendations that improve current marketing and business practices to drive profitable demand customer acquisition engagement and retention
Contribute to other team projects and initiatives remaining flexible and willingness to support opportunities to drive the business
The position demands strong analytical planning and multi-tasking skills to achieve business objectives as well as a keen marketing sense to maximize resonance with target audiences
Embody fail fast mentality by developing tests and iterating on learnings across platforms creative formats messaging and audiences
Set and track key performance metrics that align with key business objectives work in partnership with analytics team to build and communicate actionable reports
Assist in managing budgets on a campaign quarter and annual level and track all paid social media spend
Assist in sourcing content for organic social channels and scheduling that content
Monitor and respond to customers shoppers and other stakeholders across social media channels in a timely manner
2 - 3 years of experience managing paid and organic social channels required with a strong emphasis on customer acquisition focused goals
Hands-on experience with Facebook Business Manager and LinkedIn Ad Manager required. Experience with other paid social platforms is also recommended Snapchat Twitter and TikTok
Deep understanding of performance tracking and ROI analysis you are comfortable working in Excel and building reports for measuring ad effectiveness
Experience with the testing methodologies supported by the paid social platforms lift testing A/B split testing
Experience running acquisition or other growth marketing campaigns
Collaborative personality with the ability to also work independently
Excellent analytical and prioritization skills required
Excellent oral and written communication skills are also required
Requirements Basic Office Skills Innovation starts with people.®
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.