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Robert Half Sr Content Management Analyst in Durham, North Carolina

Description We are offering a long-term contract employment opportunity for a Sr Content Management Analyst in Durham, North Carolina. The successful applicant will be joining a team dedicated to improving website experiences and supporting business priorities. The role involves producing high-quality, data-driven content, ensuring ADA compliance, and implementing SEO best practices into content creation.

Responsibilities:

• Lead the development of website copy that reflects our brand tone of voice and position in the market.

• Uphold an enterprise content governance model and editorial publishing process by consistently providing clear and actionable edits to your peers.

• Apply design thinking and UX principles to page authoring and initiate intake discussions for net-new components and component enhancements with the Experience Design team.

• Drive organic traffic and engagement optimization by implementing SEO best practices into content creation.

• Lead the analysis of content performance by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps.

• Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery.

• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility.

• Experience in writing content for regulated industries with both B2B and B2C audiences.

• Experience or certifications in W3C and ADA compliance guidelines, SEO best practices, design thinking, and basic UX principles. Requirements • Proficiency in Customer Service and Communication skills

• Knowledge and experience in Marketing procedures

• Demonstrable skills in Analytics

• Understanding of Compliance and Planning Processes

• Ability to Review, Design, and make Presentations

• Familiarity with Hiring Processes and website management

• Fluency in English Language

• Experience in promoting Brand Awareness in a digital environment

• Ability to handle Financial Notes

• Expertise in Optimization techniques

• Capability to work with Stakeholders at all levels

• Experience with Monitoring Tools

• Adherence to Best Practices in content management

• Experience in KPI Reporting

• Knowledge of Component Selection for content management systems

• Experience in Migration of content across platforms

• Understanding of Compliance Functions in a business environment

• Familiarity with various content management Frameworks Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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