Robert Half Corporation Jobs

Description

Marketing Manager

• Direct hire position with full benefit & PTO package

• Salary in the $80,000 - $100,000K range

• Onsite role with some remote flexibility once onboarded

• No direct reports, but will work cross functionally with 4 unique teams

• Blend of tactical and strategic work

• Entertainment industry experience preferred

We are in search of a Marketing Manager to join our team in Edina, Minnesota. This role involves developing comprehensive marketing plans for new product launches, managing cross-functional teams, and analyzing market trends. The Marketing Manager will also play a crucial role in overseeing the creation of consumer-facing materials and measuring the effectiveness of marketing campaigns.

Responsibilities:

• Develop and implement comprehensive marketing plans for new product launches and ongoing campaigns, including defining target audiences, messaging, and channel strategies.

• Collaborate with various stakeholders and cross-functional teams to align marketing efforts with overall business objectives and product roadmaps.

• Manage the planning and execution of marketing campaigns across various channels such as social media, influencer marketing, content marketing, events, and advertising.

• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and refine marketing strategies.

• Oversee the creation of compelling consumer-facing materials, including packaging, trailers, screenshots, promotional assets.

• Measure and report on the effectiveness of marketing campaigns, utilizing data and analytics to optimize strategies and ROI.

• Stay updated with the latest marketing trends, technologies, and best practices in the industry.

• Utilize skills in CRM, Database, EO/IR systems, Facebook Insights, Google Analytics, Advertisements, Brand Awareness, Budget Processes, Campaign Planning, Customer Service, Earned Media, Digital Media Campaigns, and Social Media Campaigns to drive marketing efforts and results.

Requirements • Proven experience in a Marketing Manager role or similar

• Demonstrated proficiency in CRM and database management

• Familiarity with EO/IR systems

• Proficient in using Facebook Insights, Google Analytics, and other social media platforms for data analysis and marketing strategy development

• Proven experience in creating and managing advertisement campaigns

• Solid understanding of brand awareness strategies and implementation

• Experience with budget processes and financial planning for marketing campaigns

• Proficient in campaign planning and execution across various marketing channels

• Excellent customer service skills and ability to manage customer relations

• Experience with earned media and its effective use in marketing strategies

• Demonstrated experience in planning and executing digital media campaigns

• Knowledge and experience in planning and managing social media campaigns

• Proven track record in public relations, with the ability to foster and maintain beneficial relationships

• Excellent communication and interpersonal skills

• Ability to work in a team and lead projects

• Bachelor’s degree in marketing, business, or related field is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .