Robert Half Director, Email Marketing in El Segundo, California
Robert Half is seeking an Email Marketing Director to join our client in the subscription and D2C space! In this role, you will take lead and be responsible for developing and executing strategy that will capitalize every visitor generated from our paid media sources. You will partner with other marketing and eCommerce stakeholders, this role will take lead specifically to drive email, SMS, SEO and cross-channel marketing along the user journey (leads, current and lapsed customers) to improve customer satisfaction, LTV (retention, reorder, upsell, AOV).
Duties and Responsibilities:
Create, executes, tracks, and optimizes performance for lead capture, email and SMS (and related channel) marketing campaigns to our current customer file.
Drive SEO strategy for the brands and own Google properties for all the brands such as Search Console, Google Analytics
Develop and manages win back and cross brand strategy email and SMS marketing campaigns for our lapsed customer file.
Increase customer LTV through effective email and multi-channel marketing campaigns, inclusive of A/B testing and leveraging of industry/competitive trends and best practices.
Business owner and liaison owner for all current customer email and SMS marketing efforts, including to: our ESPs, internal and external creative teams, other technology vendors, and internal stakeholders (Brand, Legal, Media Planning, and Executives)
Track and report key performance metrics for current customer email marketing. Works with BI, Analytics, Finance and ESP to identify new reporting needs and leverage data to find and capitalize on opportunities for improved performance.
Manage campaigns to current customer base to support other key business objectives, such as generating customer product reviews, driving adoption of online self-service, and providing assistance as needed for social media, retail, home shipping, and other channels.
Understand and optimize customer lifecycle, CRM, segmentation and managing customer database of 1MM active members.
Own budgeting and forecasting for the Customer Marketing department, including the process of invoicing between vendors and the Finance Department
Responsible for strategy development across new brands and product line launches across email and SMS channels from start to finish, including back end transactional set up to onboarding review solicitation
Lead and mentor 1 direct report
7+ years’ marketing experience (3+ email marketing experience to a database of customers
Expertise with direct email marketing best practices, A/B and multivariate testing, applicable privacy laws, industry trends, supporting technologies (i.e. ESPs, customer databases), and related disciplines (e.g., website, mobile, search marketing, social media, online product reviews)
Knowledge beyond email marketing (broader digital ecosystem, nurture funnel from paid campaigns through acquisition and customer retention)
Experience with subscription/membership business models strongly preferred
Experiencing managing at least 1 direct report
Highly analytical and data-driven approach, with a strong focus on testing to optimize results.
Familiarity with HTML/CSS
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.