Robert Half Corporation Jobs

Description We are offering an exciting opportunity for a Director of Marketing located in Englewood Cliffs, New Jersey. This role is integral to our team and involves forming comprehensive marketing strategies, overseeing all marketing activities, and ensuring our brand message is consistent across all channels. As a Director of Marketing, you will be tasked with identifying new market segments, analyzing consumer behavior, and tracking competitors in the industry.

Responsibilities:

• Oversee the creation and implementation of all marketing strategies, including digital marketing, advertising, communications, and creative aspects.

• Maintain brand consistency across all marketing channels such as events, email campaigns, promotional material, and web pages.

• Analyze consumer behavior patterns and develop customer personas to enhance targeted marketing efforts.

• Identify and capitalize on opportunities to reach new market segments, thereby expanding our market share.

• Track competitor activities including acquisitions, pricing changes, new products, and features to stay ahead in the industry.

• Coordinate marketing efforts with other departments to boost brand awareness effectively.

• Participate in the planning and execution of company objectives.

• Use CRM and database systems to maintain accurate customer credit records and process customer applications.

• Utilize knowledge of SEO, Facebook Insights, Google AdWords, and other digital marketing tools to run successful marketing campaigns.

• Carry out any other tasks as assigned, ensuring all activities align with the overall objectives of the company. Requirements • Must have a proven track record in leading and managing marketing teams

• Extensive knowledge and experience in CRM and Database Management required

• Familiarity with EO/IR systems is essential

• Proficiency in using Facebook Insights and Google AdWords necessary

• Should possess a strong understanding of advertising principles

• Must have a solid grasp on building and maintaining brand awareness

• Demonstrated experience in Campaign Planning is vital

• Expertise in Collateral Management is expected

• Understanding of Design Controls is important

• Must be proficient in Digital Marketing strategies and tools

• Excellent communication and interpersonal skills required

• Strong strategic thinking and problem-solving abilities necessary

• Proven ability to analyze market trends and apply insights to marketing strategies

• Must have a bachelor's degree in Marketing, Business, or a related field; an MBA is a plus

• Minimum of 10 years of experience in a senior-level marketing role is required. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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