Job Information
Robert Half Copywriter in Exton, Pennsylvania
Description
We have a client seeking a Senior Copywriter with financial industry experience. This is a 6 month long consulting assignment that requires working onsite twice a week in Exton, Pennsylvania. As a Copywriter, you will play a critical role in crafting compelling copy for a variety of mediums including promotional campaigns, social media, websites, video scripts, and print materials.
Responsibilities:
• Craft compelling and engaging content for promotional campaigns, direct mail, and social media platforms
• Collaborate closely with content and project managers to ensure alignment and coherence in messaging
• Develop scripts for internal and external videos, ensuring they are engaging and effectively deliver the intended message
• Write copy for signage, print materials, and websites, maintaining the brand's voice across all platforms
• Utilize Adobe Creative Cloud and Photoshop to enhance the visual appeal of created content
• Incorporate knowledge of regulations, particularly if experienced in the credit union or banking industry
• Manage and update the company's Content Management System (CMS)
• Utilize tools such as Facebook Insights and Gmail to track the effectiveness of social media campaigns and adjust strategies as needed
• Create advertisements and blogs that enhance brand awareness and engage the target audience
Requirements
5+ years of professional experience in Copywriting
Experience copywriting for credit unions or the financial industry
Proficiency in Adobe Photoshop
Experience with Content Management System (CMS)
Familiarity with Facebook Insights
Experience creating Advertisements
Experience in Blogging
Understanding of Brand Awareness
Experience in creating Brochures
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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