Robert Half Digital Marketing Specialist in EXTON, Pennsylvania
Robert Half is looking for an experienced Digital Marketing Specialist for an end client in the Greater Philadelphia Area. This role is permanent, and offers a hybrid work schedule! In this position, you will be responsible for the strategic planning and implementation of all digital initiatives that support the marketing plans for our client. You will be responsible for content writing, content creation, social media marketing, the company website, and more.
Day to day:
Content writing and content creation for company social media channels and website
Create digital content for sales tactics and brand awareness storytelling across a variety of digital platforms
Update and maintain website content that follows SEO guidelines
Apply SEO expertise to create digital content Drive brand awareness through storytelling
Develop targeted email marketing campaign content to drive sales and member experience
Oversee digital messaging strategy and testing approach
Play an active role in the creative brainstorming process for Marketing campaigns
Collaborate with team members to define content strategies and write compelling copy in all digital channels and touchpoint
Will support the company's story telling, public relations, and marketing events in digital channels
Help analyze and report on message testing across digital campaign
5+ years of digital content marketing, writing, and/or email marketing
Experience in financial services is a plus
Requires strong SEO knowledge, email marketing experience, strong writing skills, creativity, attention to detail, and the ability to write for various digital channels
A portfolio is typically required
Proficient use of Microsoft Office products including Outlook, Excel, and PowerPoint
Knowledge of basic Photoshop preferred
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.