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Robert Half Media Buyer in Greenville, South Carolina

Description

We are offering an opportunity for a Media Buyer in Greenville, South Carolina. In this role, you will be working across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns. This role encompasses identifying target audiences, understanding their behavior and habits, and managing budgets and return on investment (ROI).

Responsibilities:

• Function as daily account contact to implement digital and traditional advertising campaigns

• Identify target audiences and understand their behavior and habits

• Coordinate, monitor, and evaluate media campaigns across various platforms

• Manage budgets and analyze return on investment (ROI) for all campaigns

• Develop strategic paid media recommendations to optimize advertising campaigns

• Utilize various digital platforms such as Google Ads, Facebook Insights, Instagram, and others for campaign planning and implementation

• Maintain close collaboration with team members and account leaders to ensure the success of campaigns

• Handle multiple client rosters and ensure the delivery of high-quality work within deadlines

• Stay up-to-date with the latest trends in the media buying industry and adopt necessary changes in strategies

• Ensure careful note-taking and attention to detail in all aspects of the role.

Requirements • Proficiency in Facebook Insights and Instagram for media buying and campaign planning

• Proficiency in creating and managing digital media campaigns

• Extensive knowledge of broadcast and radio media buying

• Experience in planning and executing paid media campaigns

• Ability to analyze and interpret media campaign results

• Proficiency in using digital media platforms for media buying

• Experience in creating and managing advertisements across various media platforms

• Knowledge of media buying strategies and techniques

• Ability to collaborate with various stakeholders to ensure successful media campaigns

• Strong understanding of media campaign planning and execution

• Experience in developing and executing digital media campaigns. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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