Robert Half International Marketing Product Manager in Irvine, California
The Marketing Operations Specialist supports the operations of an exciting marketing team at a high-growth company.
The role is focused on marketing technology and reporting, with an emphasis on marketing automation (Marketo).
In this role you will bring your Marketo expertise and marketing automation and campaign execution experience to become a key part of the marketing function.
-Own tactical execution of marketing automation and campaigns in Marketo.
-Responsible for daily hands-on work, including email builds/sends, landing pages, list imports, database management, delivery improvement, A/B testing, and more.
-Report on marketing automation performance, including emails, landing pages, forms, and more.
-Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems.
-Utilize Marketo, Tableau, Salesforce, and other data sources to regularly report on campaign performance and marketing influence across the prospect journey, from lead creation to opportunity close.
-Contribute to our knowledge base of processes and how-to documents to better enable team members.
-Participate in the research and implementation of new technologies and contribute to improvements of our existing marketing stack.
-4+ years of B2B marketing experience, including 2+ years as a Marketo power user
-Working knowledge of Salesforce as an integrated CRM platform.
-Experience reporting on campaign performance and marketing ROI/attribution.
-Marketo certification preferred.
-Tableau experience a plus.
-Working knowledge of HTML/CSS a plus.
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.