Robert Half The Creative Group Display Manager in Jersey City, New Jersey
looking to hire a Display App Store Manager who will work closely with the Acquisition Director to define and execute the player acquisition and reactivation strategy through digital display and app store channels. You will create and manage best-in-class display content and identify new opportunities for innovation within display, while working with In initial stage, define the display channel strategy, working with the Digital Marketing agency and the CMO Head of Performance Marketing
Monitor performance, identify areas for improvement, and report back to Acquisition Director
Monitor ROI on an ongoing basis and fix where ROI threshold is not met
Find the right mix of display networks that will work for the NJ business – a combination of display, retargeting and programmatic
Balancing activities between the display sub-channels
Define the app store strategy across the whole customer lifecycle – from defining CTAs for certain users, trigger rules for rating and reviews, app store search strategy and app store promotions
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 02710-9501308604
Functional Role: Mktg/Comm Manager
City: Jersey City
Postal Code: 07310
Bachelor's Degree required
3-5 years of professional experience in display advertising or app store marketing is required
A keen interest in sport and media
Knowledge of the sports gaming industry is a plus, but not essential
Well organized, able to prioritize work for self and others
Efficient and confident communicator, strong collaboration and influencing skills
Data oriented and highly fluent with Microsoft Excel If interested please contact email@example.com