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Robert Half Integrated Marketing Manager in KALAMAZOO, Michigan

Description Do you have a customer-first mindset and experience enhancing online customer experiences? Do you strive to make vital contributions in a leadership position? If so, Robert Half is hiring a Digital Marketing Manager for an open position with our client in the Health Pharm/Biotech industry. There is an opening for experienced, knowledgeable Digital Marketing Managers who understand the ins and outs of marketing strategy, analysis, and campaign execution. If you can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line, you should apply. We are primarily looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand'Microsoft reach while increasing its loyalty and awareness. This position is the best fit for a Digital Marketing Manager candidate who is looking for a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. This long-term contract / temporary employment opportunity is based in the Kalamazoo, Michigan area. Apply today!

Responsibilities

  • Expand, open, construct, and oversee long-term digital marketing campaigns; also, spearhead short-term advertising and marketing solutions

  • Manage take up of products/services through new channels to fall in line with business objectives

  • Aid product and operational teams to identify key opportunities to upgrade the customer journey & experience

  • Impart clear communications to the customer that are relevant to their needs and life stage

  • Manage a skilled team of digital specialists and take the lead on the digital strategy

  • Look after to make sure that the CRM plan is executed on schedule and within budget

  • Direct weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Exert more insight and analysis into the effectiveness of CRM initiatives Requirements - Less than one year of experience preferred

    • Past involvement in frontline customer journey, driving traffic to our main site
  • Strong familiarity with Search Engine Marketing Professional Organization (SEMPO)

  • Command of email marketing

  • Comprehensive knowledge of Google Search

    • Background in vendor management

    • Carefully designed multi-channel marketing and digital brand consistency

    • Well-informed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Prior management experience

    • Striking statistics in setting up digital brands with strong ROI

    • Knowledge of Content Management System (CMS) & Digital Marketing System (DMS)

    • The ideal candidate should have a reasonable combination of skill, management experience and initiative Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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