Robert Half International Sr. Digital Manager in Kennesaw, Georgia
-Provide leadership to the Digital Marketing Team through effective management, coaching, mentoring, and nurturing growth for team members.
-Develop and manage digital strategy implementation and processes.
-Identify innovative ways to implement new digital strategies for advisors and the company.
-Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
-Work with creative and other marketing teams to drive digital strategy in content creation, design direction, and processing.
-Lead and participate in corporate digital initiatives and establish relationships across the organization to ensure digital strategies are aligned with corporate strategies; leverage existing investments and reduce overall cost of ownership of digital solutions.
-Implement SEO best practices on all client-facing and the company's websites to ensure year-over-year targeted traffic increase.
-Optimize Google search, display, video, and social advertising for clients and providing guidance to creative team members.
-Track, report, and analyze website analytics and PPC initiatives and campaign recommendations
-Work with the development team to ensure SEO best practices are properly implemented on newly developed code
-Work with editorial and marketing teams to drive SEO in content creation and content programming
-Recommend changes to website architecture, content, design, backlinking and other factors to improve digital marketing strategies success.
-BS/MS degree in marketing, business or related field
-5+ years executive digital marketing strategies and tactics
-Solid knowledge of Google Analytics (Google Certified a plus), Google Search Console, and Google Tag Manager
-Experience in setting up and optimizing Google Adwords campaigns (Google Ads certified a plus)
-Solid understanding of performance marketing, conversion, and online customer acquisition
-Knowledge of ranking factors and search engine algorithms
-Stay up-to-date with the latest trends and best practices in SEO and SEM
-Focus on details with proven ability to execute and implement digital campaigns across multiple channels and brands
-Ownership of digital marketing metrics and KPIs; ability to present results to leadership and recommend solutions
-Ability to effectively manage multiple concurrent projects and budgets
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.