Job Information
Robert Half Social Media Specialist in KING OF PRUSSIA, Pennsylvania
Description
Robert Half Marketing & Creative is looking for a hands-on Digital Media Planner/Buyer to develop and implement digital media campaigns. This is a 3-6 month contract to hire that will require working onsite 2 days a week in King of Prussia, PA.
You will work closely with the senior planning and analytics team in areas including account management, strategy, creative, SEM, and data analytics to deliver integrated brand experiences, and strategic insight and optimization recommendations. To be successful, you should have intermediate knowledge of SEM and digital media marketing and be able to translate client business objectives into a digital strategy in alignment with agency directives. You should also monitor trends in the digital media landscape and identify new digital opportunities for our clients.
Responsibilities include:
Develop integrated digital media strategies
Coordinate the implementation of digital media plans
Manage digital campaign budgets
Collaborate with internal departments to deliver fully integrated campaigns
Creating and managing SEM and paid social campaigns
Track digital campaign performance
Analyze campaign metrics, assist in compiling performance reports, and provide recommendations
Monitor market trends and identify new digital opportunities
Qualifications include:
Bachelor's degree in communication, marketing, or advertising
At least 2 years of digital marketing experience
Experience with campaign management and ad serving technology, including Google Analytics, Google Ads,
and Meta Ads
Deep knowledge of paid search, display advertising, SEM, and social media advertising
Current certification through Google Skills Shop in Search, Display, and Video
Strong communication and presentation skills
Analytical thinking and problem-solving abilities
Organizational and time management skills
Collaborative mindset and a team player
Requirements
Social Media, Google Search, Facebook Ad, Copywriting
Certifications for Google Search, Display and Video
Innovation starts with people.®
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
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