Robert Half Corporation Jobs

Job Information

Robert Half Marketing Director in Lafayette, Louisiana

Description

Objective: Continuously improve the competitive position of the firm by developing, coordinating, participating in, and providing oversight to the data driven marketing strategies of the firm.

Accountable to impact new net sales efforts

× Harness your creativity and initiative by designing and implementing short-term and long-term marketing plans and campaigns

× Collaborate with leadership to develop growth plans for the firm

× Identify market and client needs to develop business profit

× Develop digital and traditional marketing campaigns across multiple platforms

× Offer data-driven solutions by planning and executing marketing budget with goals of increasing total leads and signed leads, minimizing cost per signed lead, and maximizing ROI

× Report detailed data on marketing efforts, cost per acquisition, and ROI

× Develop, oversee, and execute a cohesive firm brand across all media and platforms

Accountable to drive positive perception

× Monitor marketing efforts of local competitors and nationwide firms, maintaining knowledge of emerging products and services

× Analyze existing client data to identify target audience

× Maximize networking and professional opportunities to stay up to date on the latest marketing trends

Accountable to increase brand awareness

× Web, social media, Branding, Community Involvement, Promotional Materials, and Events

× Collaborate with all marketing vendors, oversee all third party marketing vendors, monitoring performance and providing direction to ensure firm’s marketing strategies are executed

× Oversee all advertising complies with the rules and requirements in the Louisiana State Bar Association Handbook on Lawyer Advertising and Solicitation in a timely fashion

Requirements

Preferred Skills/Abilities:

× Exceptional knowledge and thorough understanding of marketing strategies and practices

× Excellent communication and interpersonal skills

× Ability to lead marketing team (internal and external)

× Confidentiality and strong judgment

× Strong problem analysis and problem-solving skills

× Ability to act with integrity, professionalism, and confidentiality

× Strong supervisory and leadership skills

× Teamwork and high collaboration

Preferred Education and Experience:

× Experience with Salesforce and Salesforce Marketing Cloud

× Google certified in digital marketing and/or data analytics

× Salesforce and Blueprint Certified

× Experience negotiating, planning, and developing effective media buy strategies

× Proficient in data analysis management

× Experience with paid digital advertising, such as Google LSA and Google Paid Ads

× 5 years+ strategic marketing experience

× Bachelor’s or advanced degree in marketing, business, or related field

× Well-versed in using SEO and social media strategies to attract clients

Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.4429. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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